In recent years, Google has offered viewers an increasing degree of control over the banner ads, pop-ups, and pre-roll videos that appear on the Google Display Network. In 2009, it launched the Ads Settings (formerly Ads Preferences Manager) dashboard and Why these ads?, tiny links next to Google Search ads that explain their relevancy. And in 2012, it debuted Mute This Ad, a small “X” icon over ads that, when clicked, prevents them from reappearing.
Its curation tools are improving. In a blog post on Thursday, Google announced two new enhancements to Ads Settings: Reminder ads blocking and an expanded Mute This Ad menu.
Currently, Google serves advertisements across apps and web pages based on your browsing history (among other signals). If you’ve watched a lot of extreme sports videos on YouTube, for example, you’re more likely to see advertisements related to that content — e.g., snowboards, offroad bicycles, and discounted tickets to the next X Games. Google calls those ads “reminder ads”, and some advertisers use them to steer you toward products.
Source: Google
In the coming months, you’ll be able to temporarily block (for a period of 90 days) reminder advertisements you no longer wish to see on YouTube, Search, Gmail, and websites that use Google’s ad services platform. Google says the new controls will be available from the Ads Settings menu.
Here’s how it’ll work:
- Once you sign into your Google Account and go to the Ads Settings menu, you’ll see a new menu for Your reminder ads.
- Clicking the “X” button next to a reminder ad will remove it from view.
- Tapping on the Mute reminder ads tab will show a list of advertisers you’ve blocked.
Reminder ad blocking isn’t all that’s coming down the pipeline. In the next few days, Google’s Mute This Ad feature will start to recognize feedback on any device you’re signed into with your Google Account. If you mute an ad on your smartphone, for example, you won’t see it on your desktop or tablet.
Source: Google
Google says it’s working to bring Mute This Ad to “even more places”, including third-party apps and websites.
“Billions of people use Google every day, and each one experiences our products differently,” Jon Krafcik, a group product manager for data privacy and transparency at Google, wrote in a blog post. “[In] 2017, we received more than 5 billion pieces of feedback telling us that you mute ads that aren’t relevant, [and we] incorporated that feedback by removing 1 million ads from our ad network based on your comments […] We’re constantly working to improve these controls.”
Source: Google
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